How This Privacy Policy Applies

By using the Website, you are accepting the practices described in this Privacy Policy (including new versions of this Privacy Policy when and as they go into effect) and Mr Beast’s Terms of Use (“Terms of Use”), which governs this Privacy Policy applies to those persons or entities who (i) purchase products on the Website, (ii) sell products on the Website through Mr Beast’s Platform Seller Program (each, a “Platform Seller”), and (iii) participate in Mr Beast’s Affiliate Program (each, an “Affiliate”) (collectively, “Users,” and each, a “User”, “you” or “your”). Capitalized words not defined in this Privacy Policy are defined in the Terms of Use. In the event of a conflict between this Privacy Policy and the terms and conditions applicable to the Platform Seller Program and the Affiliate Program, respectively, such terms and conditions applicable to the Platform Seller Program and the Affiliate Program shall apply respectively. This Privacy Policy describes the information Mr Beast collects from you through the Website, how Mr Beast uses that information, and its legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding such information. For residents of the European Economic Area, Mr Beast is the data controller responsible for your information. What Information Mr Beast Collects and Receives In order for you to use the Website, Mr Beast needs to collect and process certain information, which depending on how you use the Website, may include the following.

Information You Provide Mr Beast collects information you provide by using the Website, such as when: Platform Sellers post Content (as such terms are defined in the Terms of Use). Users complete forms on or through the Website or subscribe to our newsletter. The information you provide may include your name, email address, mailing address, or telephone number. Make a request or transaction through the Website. Mr Beast and Platform Sellers offer products for sale through the Website, and Mr Beast and its payment processor will need to collect and use information such as your name, mailing address, billing address, email address, telephone number, and payment card information to process these requests and transactions. Communicate with Mr Beast, such as when you request support, submit comments or questions, or report a problem to Mr Beast.

2. Information Automatically Collected Mr Beast also automatically or passively collects information that relates to your usage of the Website or that is necessary for the proper functioning or improvement of the Website, including: Times and dates and the extent of your usage of the Website. Time zone, language, screen resolution, and other usage preferences you select when using the Website. Device keyboard settings. Usage history such as areas and pages within the Website that you access or use and/or which buttons on the Website you click on. The search terms you entered into a search engine that may have led you to the Website. The Internet service provider (ISP) or mobile platform you use. Other device and Website access information such as your browser type, operating system, Internet Protocol (IP) address, referring/exit pages, and other unique device identifiers. Mr Beast also collects and maintain aggregated, anonymized, or pseudonymized information to protect the safety and security of the Website, improve the Website, or comply with its legal obligations. You may decline to provide Mr Beast with some or all of your information. However, doing so will limit your ability to use the Website. How Mr Beast Uses the Information It Collects Mr Beast uses the information it collects from and about you for the following purposes: To enable Mr Beast to provide you and other Users with the Website, and to improve, protect, and promote the Website and services; To address inquiries and respond to customer service requests, questions, and comments; To contact you with newsletters, offers, promotions, and other product specials or to customize your experience on the Website; To track and analyze use of the Website and Mr Beast’s services, such as to identify trends, conduct data analysis, and determine the effectiveness of marketing and promotion efforts, and other service offerings, so that Mr Beast can improve its performance and provide Users with the best experience possible; To maintain security and to enforce the Terms of Use and comply with applicable law; and For other purposes that Mr Beast believes are necessary to protect its rights and the rights of others, or as otherwise described to you at the time of collection. How Mr Beast Shares the Information It Collects Mr Beast may share the information it collects from and about you in the following ways: Service Providers: Mr Beast may share your information with certain service providers to help provide, improve, promote, or protect the Website, process payments, or manage ads on other websites. Mr Beast requires those service providers use your information only for the purposes Mr Beast has authorized and protect your personal information at least to the same standards as Mr Beast does. Affiliates: Mr Beast may share your contact information with an Affiliate if you visited Mr Beast’s website via that Affiliate’s referral link, or you shopped from the Affiliate’s book lists or shop page on our Website. We will only share your information with Affiliates from whom you purchase. Legal Matters; Safety: Mr Beast reserves the right to disclose information Mr Beast collects from or about you when doing so is reasonably necessary to comply with the law or law enforcement, to prevent fraud or abuse, or to protect the legal rights, property, or the safety of Mr Beast, Users, or others. Sale or Transfer of Assets: In the event that Mr Beast is acquired by or merged with a third-party entity, or sells all or substantially all of its assets, Mr Beast reserves the right, in any of these circumstances, to transfer or assign the information it has collected from and about Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, Mr Beast may not be able to control how your personal information is treated, transferred, or used. Aggregate or Anonymous Information: Mr Beast may also share information that is aggregated or anonymized in a way that it does not directly identify you. Publicly Available Information: When Platform Sellers post Content, all Users will be able to view such Content. Platform Sellers should not post any information, including personal information, that they do not want to be publicly accessible.

5. Tracking and Other Technologies A. Types of Cookies Mr Beast Utilizes Mr Beast uses the following types of cookies and other technologies: User Information: Mr Beast will store a logged-in User’s information to keep track of items in your shopping cart and remember the customer information you gave us so that you do not have to re-enter it when making additional purchases. Security: Mr Beast secures the Website with cookies that facilitate security features and allow Mr Beast to detect activity that might violate the Terms of Use, such as unauthorized access or activity. Localization: Some cookies help Mr Beast provide localized experiences, such as displaying the Website in the local language. Site Features and Services: Certain cookies provide greater functionality to the Website and help Mr Beast deliver our products and services. Performance: Mr Beast uses performance cookies to help route traffic between servers and understand how the Website is performing so Mr Beast can provide Users with the best experience possible. Analytics and Research: Cookies and other technologies also help Mr Beast to understand, improve, and research features and content on the Website. These types of cookies include Google Analytics, which you can opt out of at https://tools.google.com/dlpage/gaoptout. B. Limiting or Blocking Cookies and Our Do Not Track Policy Your browser may give you the ability to control cookies, which may depend on the type of cookie, and browsers can be set to reject browser cookies. However, blocking or deleting cookies may prevent you from using most of the Website. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. If you block cookies, certain features on the Website may not work. If you block or reject cookies, not all of the tracking described in this Privacy Policy will necessarily stop. Note that certain options you select are specific to certain browsers and devices. Our system may not recognize Do Not Track requests or headers from some or all browsers. C. Web Beacons The Website may contain electronic images known as web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how the Website is used. Mr Beast uses third parties to gather information about how you and others use the Website. For example, Mr Beast will know how many Users access a specific page and what Website Content they clicked on. Mr Beast uses this aggregated information1 to understand and optimize how the Website is used. D. Social Media Plug-Ins Mr Beast may use certain social media plug-ins (e.g., Facebook, Twitter, YouTube) to allow you to communicate with such services and interact (e.g., “like” or “comment”) with various Website content. The social media plug-in will enable a direct communication between your end user device and the servers of the applicable social media provider, allowing the applicable social media provider to communicate with you and collect information about you browsing the Website. If you decide to use a social media plug-in, Mr Beast may transfer your information to the social media provider, whether or not you have a registered user account with the applicable social media provider. Mr Beast is not responsible for the content and the data collection on respective third-party websites or apps and that Mr Beast neither controls the extent of personally information collected by the respective plug-in provider nor knows the processing’s purpose or the period your personally information will be retained. For further information as to how and for what purpose certain social network providers process your data, please see the relevant privacy policies of the applicable social media provider.

6. Your Rights A. Information for California Residents California residents may also take advantage of the following rights under the California Consumer Privacy Act (CCPA): Access: You may request, up to two times each year, that we disclose to you the categories and specific pieces of personal information that we have collected from and about you, and how we used, disclosed, and sold that personal information. Deletion: You may request that we delete any personal information that we have collected from or about you. Please note that we may not always be able to fully address your request, such as if we need the information to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation. Sale Opt-Out: Our company policy is not to sell your personal information. If we share your personal information to third parties, or to our affiliated companies that do not share common branding, you may opt out. To effect the opt out, please click on the Do Not Sell My Personal Information link https://mailchi.mp/Mr Beast/donotsell or contact us as instructed below. To take advantage of these rights, please contact us at info@Mr Beast or (800) 484-6309 We value your privacy and will not discriminate in response to your exercise of your privacy rights. In addition to the information provided throughout this Privacy Policy, we make the following disclosures

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